Amazon’s founder Jeff Bezos is turning retail distribution on its head. He is re-writing the playbook on getting merchandise in the hands of consumers. The book business was just the starting point. The goal is simply to sell everything to everybody which may sound crazy but Amazon is on that path. Bezos is smart, aggressive, insensitive, ruthless and maybe a little crazy. If your career is engaged in any aspect of producing and selling consumer products you better know what Amazon is doing and where it is going.
Business people – this is a must read.
