Read about five generations of the most famous beer dynasty in the world – the Buschs. It is the story of 150 years of St Louis beer production from 1858 until the final sale of the company in 2008. There are lessons to be learned about quality, completion and sales promotion. However the greatest lessons are about family relations and mostly poor parenting.
Reads like a novel and unfortunately has a sad ending but I simply could not put it down.