Speaking Engagements

The Tractor Supply Story

This is the story of how a sleepy old chain of farm supply stores evolved into a retail powerhouse. It is about the identification of a new and growing customer base and then listening to and hiring those customers. This is a story about the power of culture in building an organization and how the practice of servant leadership built a potent environment of trust. Tractor Supply delivers a consistent and repetitive leadership message which is unwavering in focus and direction.

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