Nike is one fabulous story of business success. Phil Knight walks us through starting his company and about many of the interesting and sometimes unpredictable characters that molded Nike success. He shares the difficulties of dealing with production in foreign countries, his frustration with bankers who were reluctant to bet on his rapid growth and his fear of becoming a public company. This is the story of a young runner who follows his 1960s dream to sell running shoes and turns it into a thirty billion dollar sporting goods powerhouse.
Budding entrepreneurs should read this story.